Narrowing your saved audiences with detailed targetingĭetailed targeting helps you narrow your saved audience by including or excluding people based on their demographics, interests, and behavior. The real meat of saved audiences is in detailed targeting, so once you finish tweaking the other options, we can take a closer look at elevating your audience to the next level.

Add a connection like “People who have liked your page”.

When filling in your saved audience, you can: Start making your first saved audience by going to the Audiences section of your Ads Manager and then clicking Create a Saved Audience. Instead of just advertising to everyone, you can place your ads in front of the people most likely to convert.įor example, if you owned a university campus coffee shop, you could use saved audiences to target students who commute to campus every day, teachers who like coffee or international students whose primary language is not English.

Saved audiences target users based on their age, location, interests, gender, interests, etc. Lookalike audiences: Audiences of people who have never interacted with your business, but who Facebook believes are similar to one of your active custom audiences.Custom audiences: Audiences that are based on data from offline customer lists or online interactions with people on your website, app or Facebook presence.Saved audiences: Audiences that are built on including or excluding people on Facebook based on shared demographics, interests or behavior.In the following sections, we will introduce you to the other options on this page that can help you create targeted audiences on Facebook:

On this page, there are four options however, Special Ad Audiences are not commonly used by most advertisers. You can now choose the kind of audience you want to make. To get there, go to your Ads Manager, click the nine-dot icon in the top-left corner, and then select Audiences. You can create or edit these audiences through the Audiences section of your Ads Manager. Facebook audiences refer to the pools of people you target when you advertise on Facebook.

Find people on facebook by phone number