Much as there are loads of options, not all are created equal. There are lots of free, trial and paid options for anyone looking to create amazing video content, regardless of their experience level. Thankfully, you don’t need to hire a professional or spend a lot to get stunning and well-edited videos for social media or your website. Apart from increasing visibility and boosting engagement, you’ll also see a conversion boost no matter what you are selling, be it ebooks or even food. Having slick, professional-looking and well-branded videos can do wonders for your online business. It’s no wonder especially since video content gets the best engagement on almost all social media platforms like YouTube, Facebook and Instagram Stories, and TikTok. In fact, 64% of buyers make a purchase after watching branded social videos. Marketers who use video grow revenue 49% faster than those who don’t. Source: Īccording to Wordstream, 51% of marketing professionals worldwide name video as the type of content with the best ROI. Whether you own a blog, are looking to start one or have an ecommerce website, or run your own YouTube channel, you’ll need convincing videos to engage visitors on your site.Īnd the statistics show that video content is the way to go.

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